What is a CRM and why should your business have one?

​

CRM (Customer Relationship Management) is an application used to manage and automate customer facing information and workflows ranging from marketing to sales to service to support.

​

• Stores all of your customer information in one place.

​

• Allows staff to easily see your last contact with a customer.

​

• Provides data and reports to monitor, guide, forecast and plan.

​

• Shows a complete history of all your interactions with a customer.

​

• Integrates to email, calendars and tasks.

​

CRM is a system that can be as valuable as the people that make up your business.  It will help your business attract, win and retain customers by supporting exceptional customer service which in turn creates long-term relationships.

​

CRM can also help reduce costs by organising information and automating business processes.